Jessica Baxter is a strategic fundraising and operations professional specializing in data-driven philanthropy and donor engagement. She holds a BSBA in Legal Studies from Drexel University and brings deep expertise in fundraising strategy, CRM optimization, and donor data management. Her work focuses on building scalable systems that strengthen donor relationships, improve reporting, and drive sustainable growth.

Before joining The Aubrey Group, Jessica served as Director of Advancement for Delta Phi Epsilon. While in that role, she increased unrestricted giving by 28.6% and significantly expanded both annual and lifetime giving societies through targeted, data-informed outreach. Prior to serving as Director of Advancement, Jessica worked as Delta Phi Epsilon’s Director of Technology, leading the organization’s global CRM strategy, implementing reporting frameworks, automation, and system integrations to enhance efficiency and insight.

She is a Certified Associate in Project Management (CAPM) and holds professional certifications in fundraising and DEI in the workplace. Recognized for her expertise in nonprofit CRM strategy, she was interviewed by Salesforce at Dreamforce for a potential feature on data-driven fundraising.

Expertise and skillsets:

• Fundraising Strategy and Annual Giving Growth

• Donor Engagement and Stewardship

• Data-Driven Fundraising and Reporting

• CRM Strategy, Implementation and Optimization

• Donor Data Management and Segmentation

• Fundraising Systems and Integrations

• Prospect Research and Pipeline Development

• Campaign Strategy and Execution

• Reporting and Dashboard Development

• Process Improvement and Operational Efficiency

• Project Management