Jenny Hetro

SENIOR MARKETING COMMUNICATIONS DIRECTOR


Jenny Hetro has deep experience in healthcare, nonprofit, and social services. She strives to share messages through clear—yet vibrant—marketing and communications campaigns. She can see a project from a 360° view as a fact-finder, strategist, graphic designer, and project manager. Passionate about servant leadership within her community, social circles, and home, Jenny is a volunteer baseball coach and member of her church’s social justice committee. She leads the bi-annual fair trade sale to promote mutually beneficial relationships between farmers and consumers and contribute to a more equitable, democratic, and sustainable world.

She believes strongly in supporting children and families, and after watching her region’s significant gap in available lactation resources widen year over year, she became a Certified Lactation Counselor. Jenny currently co-chairs the Luzerne County Breastfeeding Coalition and has attained $12,500 through pro bono grant writing. She is also vice chair of the Pennsylvania Breastfeeding Coalition.

Licenses and Affiliations:

  • Certified Lactation Counselor

Noteworthy:

  • Luzerne County Head Start Outstanding Community Partner Award Recipient (2019)

  • Wyoming Valley Chamber Young Professionals Award Nominee for NEPA Influencer of the Year (2019)

  • Inbound Sales Certified (HubSpot)

  • Board Member/Secretary, American Advertising Federation (AAF) of Northeastern Pennsylvania (2020-2023)

  • Volunteer Judge of Elections in various Luzerne County voting districts

  • Executive Director, Back Mountain Chamber (2020)

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